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Welcome to the White Lake Area Chamber of Commerce & Visitors Bureau.


The White Lake area is an amazing place to live, grow, work, and play. In an effort to highlight our residents’ pride for the community and the many wonderful things we love about our home, the Live White Lake campaign was launched in 2016.


What Is Live White Lake?

The Live White Lake campaign aims to cultivate community engagement and increased involvement from area residents. Whether you were born and grew up here or just recently relocated to the area, we want to hear why you call White Lake home and what makes this place special to you.


Creating Live White Lake

The campaign began with a focus group of approximately 30 individuals. Everyone in the group either lived, worked, and/or owned a business in the White Lake area.

Upon coming together, the group shared ideas, opened new lines of communication, and collectively voiced their thoughts and feelings about the place we all call home. Together, everyone was encouraged to share what they imagined for the futures of Whitehall and Montague.

Based on the ideas shared at the focus group, a survey was then mailed to community members. Altogether, 576 individuals replied. Based on these responses, Live White Lake, our new community campaign, was launched on June 8th, 2016.


What’s Your “It”?

We already know what an extraordinary place White Lake is, but we want to know why you think so. It’s time to spread the word!

So — what’s your “It”? What makes White Lake special to you?

Is it the friendly smiles you see on the street every day? The sparkle of a setting sun over Lake Michigan? Rolling a pumpkin down Dowling street during Pumpkinfest? Or bike riding on the Hart-Montague State Park Trail?

Tell us! Head to the campaign website and fill in your “It” in one word. It’s the perfect way to help White Lake shine as it deserves to.