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Welcome to the White Lake Area Chamber of Commerce & Visitors Bureau.

Armstrong’s on White Lake

Our family owned store has been serving the White Lake community for over 105 years. Currently owned and operated by the forth & fifth generations and working to make the store the best ever! We have all you need to enjoy your time on the water. Stop in and see us today!


  • Bait and Tackle
  • Cold Beer and Wine
  • Ship Store
  • Boat Launch
    • Engine Diagnostics & Maintenance
    • Marine Systems
  • Fiberglass & Gel Coat
  • Buff, Wax & Detailing
  • Trailer Repair & Modification
  • Custom Fabrication


Our small 30 slip marina is the perfect solution for the avid day boater or fisherman that doesn’t require power or water hook-ups at their slip. Each slip is 26′ x 10.5′ and our wide fairway makes maneuvering a breeze.