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Welcome to the White Lake Area Chamber of Commerce & Visitors Bureau.

#BeTheAnchor Campaign

be the anchor campaign

Our community needs each other more than ever! With the endorsement of both the mayors of Montague and Whitehall, the White Lake Area Chamber of Commerce is kicking off a #BeTheAnchor campaign to show each other in the White Lake Area that we can do this together, despite the distance. With Governor’s Whitmer’s recent “Stay Home, Stay Safe” executive order, it’s our civic duty to stay at home when possible and maintain a social distance or “anchoring” at home.

Why #BeTheAnchor? In a relay race, the last person is called the “anchor.” This is the most reliable person on the team, who after everyone else has done his or her best, can be depended on to have the best chance of winning for the team. This is derived from a more antique use of the concept—to attach a weight to a rope or chain and drop it to the bottom of the sea to help a ship stay stable and not moved by winds or currents. So “I will be your anchor” means I will do my best to help you succeed, stay afloat, survive, be stable.

To participate, download one of our coloring pages below and display it in your front window, indicating that you are an anchor in our community! (Coloring is optional.) Then take a snapshot of your #BeTheAnchor coloring page and upload to Facebook or Instagram with the hashtag #BeTheAnchor. Let us know how you’re “anchoring” in! Our hope is to spread cheer and be a witness to how our community can unite in these extraordinary times. Anchors Away!

#BeTheAnchor Coloring Page 1

#BeTheAnchor Coloring Page 2

#BeTheAnchor Coloring Page 3