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The White Lake Area Chamber of Commerce and SCORE Muskegon are co-sponsoring a series of workshops at the White Lake Community Library.
5 Biggest Marketing Mistakes Businesses Are Making (And How to Avoid Them)
Did you know that over half of businesses lack a formal marketing plan or that many companies have no idea who their ideal customer is? Learn how to avoid those mistakes and take back actionable items you can apply to your business today.
Thursday, February 7, 8:30 am – 10:00 am
Presented by Jason Piasecki, partner at Revel
Social Media 101 – Create and Manage a Facebook Page for your Brand
Facebook is the largest social network in the world. Is your brand represented and easy to find? Learn the process of creating and maintaining a Facebook Business Page and establishing a plan to engage with your audience.
Thursday, February 21, 8:30 am – 10:00 am
Presented by LaShelle Mikesell , Administrative Marketing Coordinator, Visit Muskegon
Measuring the Effectiveness of your Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker This is a common complaint from many businesses small and large. Join us to find out ways to measure the effectiveness of your advertising and marketing efforts – from traditional marketing to Social Media and all things in between.
Thursday, March 7, 8:30 am – 10:00 am
Presented by Rob Byrne, Multi-Media Consultant, WZZM-13 and Alex Gezon, 13 Marketing Solutions
Implementing the Three “R’s” – Green Business Practices
“Reduce, reuse, recycle” has been a hot topic since the 1970’s, but it can still be hard to figure out how to take the first step. If you are interested in reducing the waste your business generates you can learn how to implement “Green” business practices that can generate a cost savings, create a positive marketing message, promote teamwork, and more.
Thursday, March 21, 8:30 – 10:00 am
Presented by Katie Venechuk, Michigan Department of Environmental Quality.
Networking can be one of the most powerful and productive activities to manage your career. Participants will interact with others in a series of brief one-on-one exchanges to develop new business contacts and opportunities. Attendees are encouraged to bring business cards.
Thursday, April 18, 8:30 am – 10:00 am
Presented by Amy VanLoon, Executive Director of the White Lake Chamber of Commerce.
Cost: $5 per workshop for Chamber members and $10 for non-members.
or call 231-893-4585
All workshops will be at the White Lake Community Library,
3900 White Lake Drive, Whitehall