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A&C Vendor Survey

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suggestions you &

Thank you for participating in the White Lake Arts & Crafts Festival! We appreciate your feedback as we continue to improve the event for vendors and visitors alike.

Vendor Name *

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Last

Booth Number(s)

Have you participated in our festival before this year? *

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Please rate the following (1 = Poor, 5 = Excellent)

Overall Experience

Selected Value: 1

Festival Organization & Communication

Selected Value: 1

Traffic & Attendance

Selected Value: 1

Load-In & Load-Out Process

Selected Value: 1

How were your sales compared to your expectations?

Much Lower Than Expected
Lower Than Expected
About What I Expected
Better Than Expected
Much Better Than Expected

What was your favorite part of the festival?

What is one thing we could improve for next year?

Do you plan to apply for next year's festival?

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Additional comments or suggestions (optional)

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Every great adventure starts somewhere. Ours begi

Every great adventure starts somewhere.

Ours begins where White Lake meets Lake Michigan, in the sister communities of Montague and Whitehall.

From sandy beaches and open water to charming downtowns and unforgettable sunsets, there's a reason people return here year after year.

Your adventure starts here. 💙

📍 Montague + Whitehall, Michigan
🌐 www.whitelake.org
📸 @crakeprods

#LiveWhiteLake

🎶 Maritime is almost here! ⚓🎉 The return of the W

🎶 Maritime is almost here! ⚓🎉

The return of the White Lake Area Maritime Festival means the return of live music on the waterfront, and we’re kicking things off with an incredible lineup of hometown favorites!

🎸 Friday, August 7 | 7:00–11:00 PM
Saved By The Band brings the ultimate ‘90s party with all your favorite throwback hits. They’re a Muskegon favorite, and we can’t wait to kick off the weekend with them!

🎤 Saturday, August 8
Tommy Foster | 6:00–8:00 PM
The Edukators | 8:00–11:00 PM
We’re excited to welcome Tommy Foster followed by the 14-piece Edukators to help celebrate the return of Maritime Festival. Bring your dancing shoes—we can’t think of a better way to close out our first year back than with an evening of great music, dancing, and musicians who have been entertaining our community for years.

This is just the beginning… more festival announcements are on the way! 🌊

📍 Goodrich Park, Whitehall
💲 $5 cover charge (Friday & Saturday)
🔗 Learn more: whitelake.org/maritime

#livewhitelake

Keeping a piece of the past while welcoming someth

Keeping a piece of the past while welcoming something new ✨

We love seeing @bookdreamstay honor the iconic Lake Land sign while creating @lakelandgetaway and bringing new life to this White Lake landmark. We can’t wait to see them officially open! ❤️

Follow along with their pages for more updates!

#livewhitelake

🫐 Happy National Blueberry Day! Blueberry season

🫐 Happy National Blueberry Day!

Blueberry season is officially underway in West Michigan, and our first blueberry stop of the season was Palmer Blueberry Farm off Zellar Road (on Dame Rd.) in Whitehall. 💙

Fresh-picked blueberries, beautiful summer weather, and another reminder of why this is one of our favorite times of year.

We’re lucky to have so many wonderful local farms to visit throughout the season. Who is going blueberry picking this summer?

#livewhitelake #puremichigan

While we sort through more than 1,000 Fourth of Ju

While we sort through more than 1,000 Fourth of July Parade photos captured by our incredible volunteer photographers, here's a first look at our 2026 Fourth of July Grand Marshal, Amy VanLoon!

Following our official processional, Amy proudly led this year's parade entries. Former White Lake Area Chamber Director of 20 years and our 2025 Lady Laker recipient, Amy has made a lasting impact on the White Lake Area, and it was an honor to celebrate her as this year's Grand Marshal. ❤️🤍💙 Thank you to Lyn Rypma for allowing her to ride in style!

📸 Judy Cavalier and Ryan Schroeder

#livewhitelake #america250

⚓ ONE MONTH. After 14 years, the White Lake Area M

⚓ ONE MONTH.
After 14 years, the White Lake Area Maritime Festival is almost here.

What began in 1981 became a favorite summer tradition for so many families, and in just one month, we’ll create a whole new generation of Maritime memories together. 💙

From live music, waterfront fun, family activities, and a wooden boat show to the Run White Lake, Float-A-Palooza, food vendors, a beer tent, and so much more... there’s something for everyone to enjoy as we celebrate the White Lake Area and everything that makes it special.

We’d love your help with something, too...
📸 Do you have memories from past Maritime Festivals? We’d love to see them! Share your favorite photos or stories in the comments below, or email them to info@whitelake.org. We may feature them as we count down to festival weekend.

This festival wouldn’t be possible without the incredible support of our sponsors, community organizations, volunteers, and local businesses. Thank you for believing in the return of Maritime Festival and helping bring this tradition back to life.

Event Sponsor: HarborLight Credit Union
Gold Sponsors: Shelby State Bank and Shoreline Restoration & Construction LLC
Silver Sponsors: Hilite International - Whitehall, Legacy of Caring, Residential Assisted Living, Linamar Montague, and Manpower: Great Lakes
Bronze Sponsors: Diebold Insurance Agency, Scheid Plumbing, Heating & Cooling Inc., and White Lake Beacon
Promotional Sponsors: ATA National Title Group (Muskegon), Lighthouse Title (White Lake, LLC), and MasterTag

⚓ The countdown is on. We’ll see you August 6–8!
🔗 www.whitelake.org/maritime

#livewhitelake

🌸🚛 We love our Petunia Patrol volunteers! 🌸🚛 Kara

🌸🚛 We love our Petunia Patrol volunteers! 🌸🚛

Kara and Amy with CatchMark Technologies and CatchMark Community are in their first year of volunteering on the truck. They take care of the flowers every Monday morning, and we are so grateful for them! Be sure to give them a wave or a honk if you see them out 🌸

A huge thank you to the amazing businesses that make this community effort possible through their sponsorship and support:
• Wyatt Chevrolet GMC
• Complete Restoration & Cleaning Services, Inc.
• HarborLight Credit Union
• ITC Holdings Corp.
• Legacy of Caring, Residential Assisted Living
• Lighthouse Title (White Lake, LLC)
• Linamar Montague
• Manpower: Great Lakes
• MasterTag
• Scheid Plumbing, Heating & Cooling Inc.
• Shoreline Restoration & Construction LLC

#livewhitelake

Some traditions never lose their magic. ✨ As the

Some traditions never lose their magic. ✨

As the sky lit up over White Lake, so did the faces looking up together. Moments like these remind us that some of the very best memories are the ones shared together.

Thank you to the White Lake Fireworks Committee for an incredible Independence Day celebration. ❤️🤍💙

📸: @melwegner

#livewhitelake #america250

That sky and lake before the fireworks on Friday 🤩

That sky and lake before the fireworks on Friday 🤩 White Lake perfection.

#livewhitelake

🇺🇸 Happy 4th of July from our White Lake Area Cham

🇺🇸 Happy 4th of July from our White Lake Area Chamber & Visitors Bureau team!

♥️🤍💙 Have a wonderful and safe holiday celebrating America’s 250th anniversary!

#livewhitelake

✨ Tomorrow is the day! ✨ The 2026 White Lake Area

✨ Tomorrow is the day! ✨

The 2026 White Lake Area 4th of July Parade is almost here, and we can't wait to celebrate America's 250th birthday with all of you! ❤️🤍💙

Whether you're marching, riding, volunteering, or cheering from the sidelines, thank you for being part of this special tradition.

📍 Parade Participants: Lineup begins at 9:00 a.m. Our Chamber team and incredible volunteers will be there to help get everyone checked in and into place.

🎉 Parade steps off at 10:00 a.m. from Whitehall City Hall and travels to Downtown Montague.

🎆 And don't forget! The fireworks will light up the sky tonight at dusk over White Lake. Thank you to the White Lake Fireworks Committee who helped make these possible.

A huge thank you to our Parade Sponsor, Re/Max West for sponsoring our annual parade!

📺 Can't join us in person? Catch the parade live from anywhere! Our livestream is presented by CatchMark Technologies.
🔗 https://www.youtube.com/live/ImMQm1n4OW8?si=pKV0aPgonRyGqp4-

Here's to celebrating 250 years, honoring our veterans, making memories, and enjoying another magical Fourth of July in the White Lake Area.

See you tomorrow! 🎇🌊

#livewhitelake #america250

🎆🇺🇸 Can’t make it to the parade in person? We’ve g

🎆🇺🇸 Can’t make it to the parade in person? We’ve got you covered!

The 2026 White Lake Area 4th of July Parade will be livestreamed, thanks to our friends and presenting livestream sponsor, CatchMark Technologies! 🎥

Joining you as this year’s livestream hosts are:
🎙️ Brent Raeth, Managing Partner at CatchMark Technologies
🎙️ Pete McCarthy, Fire Chief for the White Lake Fire Authority

📅 Saturday, July 4
🕙 10:00 a.m.
📍 Parade route: Whitehall City Hall to Montague City Hall

Be sure to follow CatchMark Technologies on Facebook to watch the livestream and celebrate America’s 250th with us from wherever you are! 🇺🇸✨

We can’t wait to celebrate with you! ❤️🤍💙

#livewhitelake #america250

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124 Hanson Street
Whitehall, MI 49461, US 231-893-4585 info@whitelake.org

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The White Lake Area Chamber of Commerce is located on White Lake near Lake Michigan on the shores of Western Michigan in Muskegon County. The Chamber provides information on Montague and Whitehall Michigan shopping, marinas, boating, golf, beaches, lodging, resorts, cottage rentals, dining, and Western Michigan businesses.

If you have any questions, concerns, or believe certain ADA requirements aren't currently being met, please contact us at 231-893-4585 and we will accommodate.

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